How do your customers view your success? In any successful business, each day brings a new set of obstacles over a variety of functions and departments. Every business decision you make will have an effect on both internal and external customers. How well you respond to decision making opportunities will shape your customer' s opinion of your company and ultimately the bottom line.

While many larger companies have well defined marketing goals and written plans to guide their management and front-line employees towards strategic marketing objectives, often small businesses believe they cannot afford formal planning and choose instead to just "wing it".

That's where Crigital comes in. Our small business marketing team provides affordable marketing plans that fit any budget and can also satisfy the aggregate need of providing al a carte print & digital marketing components for any existing plan.

At Crigital we believe that if you are not planning for success you are planning for failure!

How well are you marketing your company?

Take a 3 Minute Marketing Audit to find out. Complete the questions below and receive your Free Marketing Audit.

1.	Does your business have a written marketing plan?		Yes		No
2.	Do you know what your marketing objectives are for this year?		Yes		No
3.	Can you give a concise description of your market segments?		Yes		No
4.	Can you list your products lines and define how they meet the need of each market segment?		Yes		No
5.	Have you asked your customers what they like most about your products and services?		Yes		No
6.	Do you use this information in your marketing strategies?		Yes		No
7.	Do you know what your customers don't like about your products and services?		Yes		No
8.	Do you have a measurable plan for improvement in these areas?		Yes		No
9.	Do your marketing strategies minimize your weaknesses and accentuate your strengths?		Yes		No
10.	Does your company have well developed marketing budgets with a schedule of implementation?		Yes		No
11.	Can you tell me what your marketing ROI was last year?		Yes		No
12.	Are you evaluating new products and services that existing customers would purchase?		Yes		No
13.	Have you maximized your channels of distribution?		Yes		No
14.	Do you offer incentive, training and education to front-line employees?		Yes		No
15.	Have you completed at least one formal survey of your existing customers in the past year?		Yes		No
16.	Have you benchmarked a competitor?		Yes		No
17.	Do you maintain a customer data base and analyze buying trends?		Yes		No
18.	Do you establish sales goals and track them periodically throughout the year?		Yes		No
19.	Do all of your customer interactions and communications reflect your marketing strategies and objective?		Yes		No
20.	Does your branding satisfy the expectations of your marketing objectives and remain consistent over multiple marketing channels?		Yes		No
21.	Is your commitment to the marketing plan consistent throughout each cycle?		Yes		No
22.	Do you allocate an adequate percent of revenues to your marketing budget to allow for success?		Yes		No
23.	Is it easy for your customers to get in touch with you and get the information they need?		Yes		No
24.	Are the front-line people in your company polite, honest and helpful?		Yes		No
25.	Is your company's overall image positive (People, Facilities, Policies, Procedures and Marketing Materials)?		Yes		No
26.	Do you advertise at least as much as your benchmark Competitor?		Yes		No
27.	Are you and your senior management excited about your marketing plan?		Yes		No
28.	Do you seek to be creative in your approach each year?		Yes		No
29.	Do you measure and improve your financials, advertising, sales, planning, communications, customer service and management as components of your written marketing plan?		Yes		No

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Your audit results will be sent to this email address. As always, your information will be kept confidential and never shared with a 3rd party. Privacy Policy

You completed this audit because you value the role marketing plays in the future of your company. If you are not absolutely sure your marketing plan is leading your company to a successful future, then you should consider a free consultation with a Crigital small business marketing team member.

Remember, if you’re not planning for success you’re planning for failure.

eQuote/eOrder now or tell us about your project.